Market Values

By Brit Pavelson

NaN%

Market Values

By Brit Pavelson

Market Values is a search for an aesthetic expression that is situated in a space between the post-Soviet legacy, rich folk craft traditions, inborn admiration for modernism and an uncritical adoration of Scandinavian minimalism. Working on this project has been a long brewing process, reminding me of making what my family calls ümbermajatee or outside-the-house- tea. This tea has no set formula, it is made by simply pouring hot water on any aromatic weed you can find outside your house in the summer. Ümbermajatee is utterly seasonal and coincidental but also strongly situated in its surroundings. The tea is a bit different every day. It does not subscribe to any recipe or specific historical background; it is not credited to anyone in particular and is created by simply observing what is mulling around me. Offline and outside. The following pages are posters made in 2020 that have been reformatted for magazine pages in 2022. You can find more at www.marketvalues.ee or find me online @pafkabrit.

Brit Pavelson is a graphic designer based in Tallinn, Estonia. Her work is currently driven by decorative practices in graphic design, for their healing power, sustainability potential and vessels for intuitive storytelling.